Our Story

At Soft Disclosure, truth isn’t just something we talk about. It’s something we expect from the products we use every day.

Born from the community at Badlands Media, Soft Disclosure was created for people who read the label, ask questions, and care about what goes on their bodies.

We believe where you spend your money matters.

That’s why we’re committed to making our products here in America, working with American businesses and sourcing thoughtfully whenever possible. From our grass-fed and finished beef tallow to the oils, botanicals, and other ingredients chosen for our formulas, everything has a reason for being there.

No ingredient list padded with nonsense. No pretending “clean” means something when it doesn’t. And no asking you to blindly trust us.

We make personal care the way we think it should be made: intentional ingredients, small batches, quality craftsmanship, and products that actually earn their place on your bathroom counter.

And apparently, we’re not the only ones who think so.

From our Tallow Bars and lotions to deodorant, beard oil, lip balm, and more, Soft Disclosure has grown because people use the products, love them, and tell other people about them.

We’re proud of that.

But we’re even prouder of what Soft Disclosure represents: choosing better products, supporting American businesses, and putting your money behind people and companies that share your values.

Because sometimes the most important disclosure isn’t what’s printed on the front of the bottle.

It’s knowing what’s behind it.

Honest Care. No Compromise.